Smucker Says Marketing Shake-Up Saved It From Boring Ads [Video]

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J.M. Smucker Co. says a marketing reorganization in late 2018 has paid off with more content, greater agility—and a narrow escape from a bland ad campaign for its Folgers coffee brand.

The planned campaign, which was just weeks from being shot, depicted a chaotic family morning at home, calmed only by taking a …