SNAP launches new ‘Positively Different’ TV campaign for Vitality – Marketing Communication News #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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A new TV campaign from SNAP London for Vitality Health and Life Insurance has launched. It is the first major new TV work for the brand since 2016, and sees the launch of a new brand proposition: Positively Different. The proposition reflects Vitality’s true challenger brand status. Where...

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A new TV campaign from SNAP London for Vitality Health and Life Insurance has launched. It is the first major new TV work for the brand since 2016, and sees the launch of a new brand proposition: Positively Different.

The proposition reflects Vitality’s true challenger brand status. Where other insurance brands simply take customers’ premiums in the hope of never having to pay out, Vitality rewards over one million …