Snapchat declares itself a 'A New Kind of Camera Company' in first TV ad #Marketing [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

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Snapchat"s first ever TV ad will air on TBS during the Final Four tonight (2 April), with the app seeking to raise awareness by explaining in the broadest terms what the upstart believes itself to be — a camera company. The spot, titled "A New Kind of Camera Company" shows users doing...

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Snapchat‘s first ever TV ad will air on TBS during the Final Four tonight (2 April), with the app seeking to raise awareness by explaining in the broadest terms what the upstart believes itself to be — a camera company.

The spot, titled ‘A …

Coming just over a year from Snap’s IPO, the ad will be looking to boost its 187 million global user count and shake off the perception it’s just for teens.

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