Snapchat Uses AR Billboards in Los Angeles to Back 2 of Its Snap Originals Shows – Adweek [Video]

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Snapchat is backing two of its Snap Originals shows with a combination of old-school technology (billboards) and new-school technology (augmented reality).

The fourth season of The Dead Girls Detective Agencyis the subject of a billboard at 1008 W. Sunset Plaza in Los Angeles, while another billboard just a few yards away, at 1009 W. Sunset Blvd., will introduce new Snap Original …

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