Snoop Dogg Gets Behind the Counter for Beyond Meat and Dunkin’ – Adweek [Video]

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Despite his famously laid-back persona, Snoop Dogg is a hard-working foot soldier for one of his pet causes, namely swapping out animal protein for the plant-based Beyond Meat.

The iconic rapper, who has a well-hyped penchant for a different kind of plant product, is an investor in the fast-growing billion-dollar startup and a frequent Beyond Meat spokesman.