Social Blends launches low-calorie, on-tap cocktails #SMM #DigitalMarketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Feb. 27, 2014While craft beer is becoming more popular in fast casual restaurants, it"s often marketed to men, leaving out many female customers who may prefer other types of on-tap drinks, said Rich Simon, co-founder/managing partner of Social Blends, which recently launched Slim Lizzy"s...

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While craft beer is becoming more popular in fast casual restaurants, it’s often marketed to men, leaving out many female customers who may prefer other types of on-tap drinks, said Rich Simon, co-founder/managing partner of Social Blends, which recently launched Slim Lizzy’s Cocktails.

“Most tap offerings are full-flavored (full calorie) …