Social media’s advocacy power – and its limits #Marketing @MondoPlayer [Video]

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At the height of Israel’s Operation Pillar of Defence last November, pro-Israel students on campuses across America felt the need to act, and to act fast. At the University of Michigan, students from the group I-LEAD, which focuses on leadership, education, advocacy and dialogue, decided...

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Students held a pro-Israel rally at the University of  Michigan during Israel’s Operation Pillar of Defence.

At the height of Israel’s Operation Pillar of Defence last November, pro-Israel students on campuses across America felt the need to act, and to act fast.

At the University of Michigan, students from the group I-LEAD, which focuses on leadership, education, advocacy and dialogue, decided to hold a pro-Israel rally.

To attract a substantial turnout in …