New Zealand telecommunications company Spark has launched a brand campaign to celebrate how life’s little victories can add up to huge wins.
The ‘Little can be huge’ brand campaign, which was created by Colenso BBDO, aims to demonstrate the impact that Spark’s technology and initiatives can have on people’s lives.
Sarah Williams, head of brand, communications and experience at Spark, told The Drum, the brand will roll out a series of ads that showcase the small things that Spark is doing to help New Zealanders to unleash their potential.
“‘Little can be huge’ is an idea that we kicked off first with our people through an internal brand platform called ‘Little Victories’, that encouraged our people to celebrate the little victories that they and our technology creates that can be huge wins for Kiwis.
“We’re now extending that idea in our new brand work. ‘Little can be huge’ is just
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