Games publisher Square Enix is rolling out an ad campaign promoting the latest game in its critically-acclaimed Life is Strange series – and it is hoping to make viewers cry.
The three-minute trailer called ‘An Open Letter’ was created to elicit an emotional response in viewers around the concept of friendship, seeing members of the public discuss candidly what is so special about those closest to them.
Discussing the evocative campaign, Jon Brooke, vice president for brand marketing at Square Enix, said: “I wanted to capture the emotion and spirit of Life is Strange in a way that you don’t usually see in video game advertising. As a game, it braves to be different, harnessing emotions rarely seen in video games and I wanted the advertising to match this.
“I am really pleased with how it turned out. It’s designed to remind us that life is all about our relationships
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