Sri Lanka Tourism Promotion Bureau unveils new brand platform to entice Millennial Experience Seekers – Marketing Communication News #Marketing @MondoPlayer [Video]

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The Sri Lanka Tourism Promotion Bureau (SLTPB) announced a new brand identity, under the creative platform “So Sri Lanka”. Revealed at the World Travel Market trade show in London, the new brand platform “So Sri Lanka”, created by advertising agency J. Walter Thompson Sri...

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The Sri Lanka Tourism Promotion Bureau (SLTPB) announced a new brand identity, under the creative platform “So Sri Lanka”.

Revealed at the World Travel Market trade show in London, the new brand platform “So Sri Lanka”, created by advertising agency J. Walter Thompson Sri Lanka and Landor Singapore, is grounded on the insight that Sri Lanka is more than just a destination, it’s a feeling. Sri Lanka is the …