Standard Chartered promotes credit card through data and micro content #Sales [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

To see the original post and the Video, click here

Hong Kong people are familiar with credit cards while cash rebate and airline miles are always appealing to price-sensitive customers. Standard Chartered took a data-driven micro-content approach to reach relevant customers to better promote its Simply Cash Visa Card, in partnership with TBWAHong Kong, Carat and iProspect

The research team of this project …