Starbucks training day taught employees to 'become color brave' [Video]

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Starbucks closed 8,000 stores to give 175,000 employees race training TuesdayClosures responsed to two black men being arrested after manager called policeCompany"s one day closure in US ended up costing $12million in lost revenueTopics for day included the discrimination of African Americans in...

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  • Starbucks closed 8,000 stores to give 175,000 employees race training Tuesday
  • Closures responsed to two black men being arrested after manager called police
  • Company’s one day closure in US ended up costing $12million in lost revenue
  • Topics for day included the discrimination of African Americans in public spaces
  • It also promoted being ‘color brave’, meaning to …

Starbucks CEO Howard Schultz closed 8,000 stores across the country on Tuesday for 'race training' with 175,000 employees following the scandal

A 68-page guidebook released by Starbucks revealed what staff discussed during a 'racial training day' on Tuesday, just weeks after one manager called the police on two black men

Objectives for the day (pictured) included understanding bias and 'making every customer feel like they belong'

Topics for the day included a history of discrimination in public spaces and what it meant to be 'color brave', a term coined by Starbucks board member Mellody Hobson

Staff watched a number of videos featuring talks from Schultz, Johnson as well as rapper Common (pictured) and Starbucks EVP Rossann Williams among others

Howard Schultz, the company's founder and chairman, also appeared in videos during the day

Employees were also given a 'personal notebook' during the training, which the company wanted them to use to help address implicit biases

The notebook then asked employees questions like when they first noticed their racial identity
Other questions included how race affected their beauty standards, or the first time they felt their accent 'impacted people's perception of your intelligence or competence'

Starbucks concluded by saying the training day was a 'start' and 'not perfect - because we are all human. And we are all learning'

Starbucks CEO Howard Schultz defended closing 8,000 stores across the country for 'race training' on Tuesday morning

Schultz said that the race training day was 'just the beginning', and defended the move amid claims it was a publicity stunt

Rashon Nelson is seen being arrested at a Starbucks in Philadelphia
Donte Robinson is seen above being arrested

Video of their arrests went viral and caused a huge backlash towards the company, prompting CEO Kevin Johnson to fly to Philadelphia to personally apologize to both men

 The viral video sparked angry protests and calls for a boycott of Starbucks last month. (Protesters are seen outside a Philadelphia Starbucks where two black men were arrested)