These days most consumers find a hotel in a destination and then turn to a review site for validation on whether it might be the right hotel for them.
We like to see what people like us think about a place before we commit.
TripAdvisor is the one most people think although the Holiday Watchdog name also comes up here and there. But, is there space for another?
Australia-based startup InnovaReviews thinks so.
It comes from ex-Expedia employees. Here’s founder, Paul Lupson explaining the startup.
What problem does your business solve?
Independent hoteliers, hostel owners and tour & activity providers reluctantly depend on online travel agents for bookings. The commission they pay OTAs can wipe out a significant portion of their profit.
Hoteliers and activity providers need to take more direct reservations from their own websites to avoid paying commissions.
They struggle with website traffic acquisition and conversion
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit