Study: Measuring social media word of mouth drives restaurant traffic #SocialMedia @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Nov. 15, 2012Most restaurant operators believe 70 percent of customer traffic comes through word of mouth, and a majority of them use social media as the vehicle. But according to survey results published this week by Punchh and RunningRestaurants.com, word-of-mouth marketing on social media...

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Most restaurant operators believe 70 percent of customer traffic comes through word of mouth, and a majority of them use social media as the vehicle. But according to survey results published this week by Punchh and RunningRestaurants.com, word-of-mouth marketing on social media only works if restaurants gauge the effectiveness.

Punchh, a social loyalty platform created for …