Study: People choose combo meals regardless of value or size #Marketing @MondoPlayer [Video]

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Nov. 28, 2010In her new research, "Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications," appearing in the fall issue of the Journal of Public Policy & Marketing, Kathryn Sharpe, professor at the University of Virginia Darden School of...

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In her new research, “Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications,” appearing in the fall issue of the Journal of Public Policy & Marketing, Kathryn Sharpe, professor at the University of Virginia Darden School of Business, reveals some telling facts about how and why people prefer combo meals over single-item ordering. …