Surprise & Delight Can Integrate Authenticity into Your Holiday Campaign [Video]

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Surprise and Delight Campaigns

Surprise and delight campaigns can give your holiday marketing an authentic, heartfelt edge — but only if they’re done correctly. Like all great marketing initiatives, they need to align with your brand, internalize your values, and be genuine. Don’t just do it for the likes (or, as we call them, the vanity metrics).

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