Car brand Suzuki is in talks with ITV over the future of its Saturday Night Takeaway sponsorship following presenter Ant McPartlin"s arrest for suspected drink-driving.ITV has confirmed that this weekend"s show has been cancelled and the final two episodes will not feature McPartlin, who was...
Car brand Suzuki is in talks with ITV over the future of its Saturday Night Takeaway sponsorship following presenter Ant McPartlin’s arrest for suspected drink-driving.
ITV has confirmed that this weekend’s show has been cancelled and the final two episodes will not feature McPartlin, who was involved in a collision in south-west London on Sunday.
A spokesperson for the broadcaster said: “ITV has taken a joint decision with Ant and Dec’s team not to broadcast Saturday Night Takeaway this weekend.
“We will be reviewing options for the last two episodes of the series (31 March and 7 April), which would not feature Ant who is taking time off to seek treatment. We very much hope that he gets the help that he needs.”
Suzuki has sponsored the variety show since 2016 but that now appears to be in the balance after it failed to rule out pulling the plug on the deal.
In a statement sent to The Drum, the company said: “Suzuki GB PLC is aware of a statement issued this evening by ITV. Suzuki will remain in dialogue with ITV and advise media when appropriate regarding the last two episodes of the series, please note that no further comment is available from Suzuki at this time.”
Along with its sponsorship idents, Suzuki has also been running an advertising campaign starring McPartlin and co-host Declan Donnelly which heavily leverages its Saturday Night Takeaway partnership.
A Suzuki spokesperson said they will aim to provide a further update later this week.
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit