When it comes to creating a high-converting physical retail store or pop-up shop, there’s a lot that small businesses can learn from the big-name retail brands. Not only is every aspect of the consumer experience mapped out and created with a great deal of thought and attention, much of it is rigorously researched,…

Ask anyone in the retail industry what the first words are that come to their mind when they think of Nordstrom, and they’ll immediately tell you “customer service.” Making your brand synonymous with a catch-all phrase that’s too often simply thrown around in retail doesn’t happen overnight. In fact, its taken the…

Going direct to consumer (DTC) feels like building a bridge to consumers, while burning down older ones with third-party retailers or wholesalers. But it doesn’t have to. When brands are transparent about these five topics with their retail partners, everybody wins.

This year is set to be a big one for virtual reality. While virtual reality isn’t a new concept (the foundations for the technology have been kicking around since the ’60s), VR has finally progressed to the point that it’s inexpensive enough for the average consumer. You can pick up Google Cardboard for as little as…

Retailers are realizing that as they evolve to meet the expectations of today’s consumers, there’s a growing need for a consistent and superior multi-channel experience. Customer experience has increasingly become an important factor to success. Almost all (86%) of buyers will pay more for a better customer…

Only 32% of shoppers go to stores because they enjoy the experience, while more than three-quarters avoid stores altogether. With metrics like these, it’s time for retail brands to think outside the box to improve the in-store experience. One way to refocus your attention back to the experience of in-store shopping…

Ask anyone in the retail industry what the first words are that come to their mind when they think of Nordstrom, and they’ll immediately tell you “customer service.” Making your brand synonymous with a catch-all phrase that’s too often simply thrown around in retail doesn’t happen overnight. In fact, its taken the…

Going direct to consumer (DTC) feels like building a bridge to consumers, while burning down older ones with third-party retailers or wholesalers. But it doesn’t have to. When brands are transparent about these five topics with their retail partners, everybody wins.

Product packaging is an important aspect of being an online seller! There are many things to consider when designing product packing and in this video we o

Today on ASBN, we’re pleased to welcome customer experience turnaround expert, consultant, trainer, and best-selling author, Micah Solomon.