You Ask, I Answer: ZIP Code Mapping for Sales Territories? Data, Data Science, Data Visualization, Marketing, Sales Christopher S. Penn Marketing Blog

May is Asian American Heritage Month. To celebrate and bring awareness about the culture and traditions, our employees created this…

Breithaupt didn’t just rip apart Citi’s past marketing initiatives. She had to get everybody inside the company on board.

Anna Kendrick spreads snacks and sings holiday cheer in Frito Lay’s first holiday ad.

Greenpeace Romania and creative agency McCann Worldgroup Romania summoned a couple of witches to cast a curse on both the authorities and illegal loggers.

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Facebook Twitter LinkedIn Email PocketAll too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture