TEGNA’s Daigle Explains Data And Analytics Partnership With Alphonso – Beet.TV #SocialMediaMarketing #SocialMedia @MondoPlayer [Video]

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TEGNA’s new partnership with Alphonso  provides advertising campaign attribution across linear television and OTT “in one fell swoop” and enhances the local station group owner’s consultative sales approach, says VP of Sales Intelligence Jessica Daigle....

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TEGNA’s new partnership with Alphonso provides advertising campaign attribution across linear television and OTT “in one fell swoop” and enhances the local station group owner’s consultative sales approach, says VP of Sales Intelligence Jessica Daigle.

“We’ve entered into a new era where people are not buying platforms. It’s not just TV is the only game in …