Tesco MY hopes to forge emotional bond with consumers via ‘Food Love Stories’ #SocialMediaMarketing @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Tesco Malaysia aims to build and foster consumer trust in its quality for food and create brand differentiation through its nationwide campaign Kisah Rasa Sayang Tesco (Tesco Food Love Stories). The grocery chain wanted to create an emotional bond with its customers and its offer in the...

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Tesco Malaysia aims to build and foster consumer trust in its quality for food and create brand differentiation through its nationwide campaign Kisah Rasa Sayang Tesco (Tesco Food Love Stories). The grocery chain wanted to create an emotional bond with its customers and its offer in the stores. Tesco Food Love Stories will run on TV, online, social, out-of-home and …