The AI doomsayers will fail, and it's nothing to do with robots #Marketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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In an opinion piece published this week right here on Mumbrella, APD Singapore CEO Tobias Wilson proposed that creatives and planners need to start pulling their weight or clients will replace them with machines. In my view, there were a number of flaws in Tobias’ argument that need...

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In an opinion piece published this week right here on Mumbrella, APD Singapore CEO Tobias Wilson proposed that creatives and planners need to start pulling their weight or clients will replace them with machines. In my view, there were a number of flaws in Tobias’ argument that need addressing.

For many, the notion of artificial intelligence replacing …

But these are specific applications: translate text, transfer style, spot sharks using computer vision, make pricing predictions. Reading an article about the impending automation of creative and planning roles in our industry makes me wonder if we’re focusing on the right aspects of these new technologies called AI.

AI is a grab-bag of tools, methodologies, code, models and algorithms. Because you can talk to software or because it bears a human name does not make it revolutionary or even suggest moderate levels of utility. There are thousands of academics who have dedicated decades of research to computational creativity – including ideation, generative language and imagery, agent-based learning and more.

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