“The Analytical Marketer” by Adele Sweetwood [Video]

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For the 133rd episode of The Marketing Book Podcast, I interviewed Adele Sweetwood, author of The Analytical Marketer: How to Transform Your Marketing Organization.

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds …

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