The art of a PR stunt: What makes it successful? [Video]

Auto CuratedMarketing Strategies, Marketing Videos

Manchester commuters were stumped at the beginning of September after seeing large posters popping up around the city. The posters detailed a break up note from a certain Adam to his supposed girlfriend, Lauren. Upon clicking the link published on the poster, confused passers-by were directed to a video of ‘Adam’ on a Metrolink tram explaining …

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