The Beginner’s Guide to B2B SEO in 2020: strategies and best practices [Video]

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This is the comprehensive introduction to B2B SEO—so you might want to read this one over lunch. Here’s the executive summary:

  • Businesses don’t Google things, people do. Whether it’s B2B or B2C, your SEO strategy needs to be about the people you’re trying to reach.
  • Your B2B SEO strategy should answer 3 questions: