The Branding Process for Professional Services Firms [Video]

Auto CuratedDigital Marketing, Marketing Videos

The branding process is a systematic approach to creating and promoting a firm’s brand. It is essential to the success of any marketing and business development program. Brand building consists of five interrelated phases, each building upon the last:

  1. Brand Strategy
  2. Brand Identity
  3. Brand Tools
  4. Brand Launch
  5. Brand Building

The brand building process can be applied …

Watch/Read More