The Challenge of Measuring Influencer Marketing Results [Video]

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Brands aren’t always sure how to measure results from influencer marketing campaigns. But there’s an easy way to rectify that problem — consider your brand’s goals before actually launching a campaign.

Small Business Trends caught up with Geno Prussakov of AM Navigator, a company that runs marketing campaigns for merchants, at the recent Influencer Marketing Daysconference in New York City’s Times Square. Prussakov is also the Conference Chair …