The Gap Is Betting on Nostalgia to Drive Sales – Adweek [Video]

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When the Gap gave consumers an early look at its 2019 holiday campaign late last month, it was clear the direction and tone of the brand’s advertising have shifted under new CMO Alegra O’Hare.

The inaugural spot—part of the new “Gift the Thought” campaign via agency Johannes Leonardo—was an unexpected tear-jerker, a …

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