israel g vargas
The small screen is going big. On September 1, more than 1,000 IMAX cinemas around the world will show two episodes of Marvel’s Inhumans – two weeks before it hits TV.
“People won’t go to a theatre to watch any TV show,” says Richard Gelfond, CEO of IMAX. “I don’t think Modern Family in IMAX would be a hit. But we were looking for something that had scale and scope, a franchise that appealed to our millennial audience. I think Inhumans is going to work.”
As part of the deal, the first two episodes of the series were shot using digital IMAX cameras, with subsequent action scenes – such as those set on the Moon – also filmed using the technology. The idea struck Gelfond after IMAX screened two episodes of Game of Thrones in 2011: a week-long release that grossed $2 million
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