June 26, 2017Share this content:
The Monday Stack: Marketing Stack Meet Sales Stack
How big is your marketing tech landscape?
In May, Scott Brinker announced the Martech 5000, a near impenetrable visual thicket of 5,381 solutions. Then just last week, CabinetM, the Boston-based marketing tech discovery and management platform, raised the stakes by announcing that their solutions listing has shot past the 7,000 mark.
That’s just crazy — especially as there’s every chance that the Brinker set might include solutions that haven’t made it onto CabinetM’s radar.
Of course, there are qualifications to any such statistics. It isn’t always easy to know how to count solutions, or even how to count vendors: But the simple takeaway is that we’re still on an upward trajectory when it comes to the sheer volume of marketing tech tools available.
As I’ve noted before, there nevertheless seems to be consolidation in some specific marketing
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