The New York Times launches experiential campaign The Truth Is Local #SocialMedia @MondoPlayer [Video]

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Karsten Moran 2019 © The New York Times CompanyOff the back of its international campaign The Truth Is Worth It – which placed its biggest global scoops under the spotlight – the New York Times is eager to show that, even with its involvement in worldwide reporting,...

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Karsten Moran 2019 © The New York Times Company

Off the back of its international campaign The Truth Is Worth It – which placed its biggest global scoops under the spotlight – the New York Times is eager to show that, even with its involvement in worldwide reporting, there’s no place like home.

Helmed by the internal creative team at the New York Times, The Truth Is Local is centred around a series of storefronts made in collaboration with experiential design …