The North Face boasts about, then apologises for, 'hacking' Wikipedia #SocialMedia @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

One of the images The North Face used to 'hack' Wikipedia (AdAge)

One of the images The North Face used to ‘hack’ Wikipedia (AdAge)

The North Face has apologised for a sly marketing campaign that earned it a fierce backlash on social media.

The rugged outerwear company says it ‘hacked’ Wikipedia by posting some photos of models wearing its clothing at remote locations.

Because Wikipedia is such a …