The North Face uses DOOH to live stream opening of iconic pop-up shop to UK fans – Marketing Communication News #DigitalMarketing #SMM @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian...

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PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain pop-up store ever, a gruelling two-hour hike from the festival …