the other sides of the A Simple Favor director. #Marketing @MondoPlayer [Video]

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Photo illustration by Slate. Photo by Ethan Miller/Getty Images for CinemaCon. A Simple Favor, a tart, twisty, darkly comedic mystery starring Anna Kendrick and Blake Lively has been advertised as a film “from the darker side of director Paul Feig.” That Feig’s name can now be...

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Photo illustration: Paul Feig and posters and stills from various Feig projects, including Other Space and I Am David.

Photo illustration by Slate. Photo by Ethan Miller/Getty Images for CinemaCon.

A Simple Favor, a tart, twisty, darkly comedic mystery starring Anna Kendrick and Blake Lively has been advertised as a film “from the darker side of director Paul Feig.” That Feig’s name can now be used to sell a movie is a relatively recent development. It wasn’t that long ago that he had …