The shift from CMO to chief customer officer is both 'disingenuous and silly' | Mumbrella360 video #Business [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

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During the following video from June’s Mumbrella360 conference, Thinkerbell co-founder Adam Ferrier calls for the end of the chief customer officer, and claims the role is “a fast track to homogeneity with your customers”.

Ferrier tells the audience that “a lot of CMOs are changing their titles to chief customer officer, which feels both disingenuous and …