The story of Fearless Girl, as told by the marketers who created her | Mumbrella360 video #Sales [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

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During the following video, Elizabeth Serotte, vice president marketing communications at State Street Global Advisors, explains where the idea for the iconic Fearless Girl statue came from.

The campaign, created by Wall Street investment firm State Street Global …