The marketing case study is one of the oldest and most venerable examples of content marketing. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms.
According to a B2B marketing trends report, customer testimonials and case studies are considered the most effective content marketing tactics by nine out of ten B2B marketers. According to Social Fresh, customer testimonials have the highest effectiveness rating for content marketing at 89 percent. Seventy-three percent of people have used marketing case studies in the past 12 months to make B2B purchasing decisions.
Use this guide to understand how to use case studies for your organization. It offers instructions on how to secure a first-rate case study, and a template for getting started on a case study today.
What is a case study and why are they so important?
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