The World Cup in data: who were the real winners and losers? [Video]

Cristian WorthingtonFeedToPost

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The combination of a summer heatwave and a national side that made it to the semi finals of the World Cup has helped buoy brands, publishers and sponsors alike. Here, The Drum breaks down the latest stats on the winners and losers of the marketing frenzy.Cigarettes and alcoholAccording to...

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The combination of a summer heatwave and a national side that made it to the semi finals of the World Cup has helped buoy brands, publishers and sponsors alike. Here, The Drum breaks down the latest stats on the winners and losers of the marketing frenzy.

Cigarettes and alcohol

According to Nielsen, in the UK, shoppers spent £358m more …