‘They’re Boots Darling’ – Boots Opticians Showcases Unexpected New Campaign – Marketing Communication News [Video]

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Boots Opticians is today relaunching as the style destination for frames by introducing its new communications platform – ‘They’re Boots Darling.’

The campaign brings to life Boots Opticians’ amazing line of new stylish glasses, rivalling high-end designers, from as little as £40.

The integrated campaign by Ogilvy UK, launches on 8 January …