This company can encode your favorite song in DNA—for $100,000 [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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At her office overlooking San Francisco’s Mission Bay neighborhood, Emily Leproust leaned over to show me a silver lozenge barely the size of a pill. “This one capsule of DNA stores as much data as an entire Facebook data center,” she said. Leproust is cofounder and CEO of...

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At her office overlooking San Francisco’s Mission Bay neighborhood, Emily Leproust leaned over to show me a silver lozenge barely the size of a pill.

“This one capsule of DNA stores as much data as an entire Facebook data center,” she said.

Leproust is cofounder and CEO of Twist Bioscience, a five-year-old startup that is, by …

Custom-ordered genes are the raw material of synthetic biology and the starting point of every biotech drug, food, or fragrance. The DNA in the capsule represents a new market—potentially a huge one—for storage drives made out of DNA.

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