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Building trust among customers means everything to a brand. If your customers don’t trust your brand, they will not buy your products — online or offline.
The idea of selling products online might seem simple to many, but it involves a lot of risks that crop up with time, especially if it’s a jewellery brand.
In course of a conversation with the Entrepreneur India, Gaurav Singh Kushwaha, Founder & CEO of BlueStone.com, talked about the challenges in online jewellery space, besides highlighting the importance of building consumer trust for a particular brand, be it online or otherwise.
Trust Is Of Paramount Importance In Online Jewellery Space
“With time we have observed the shift in trend of
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