Los Angeles-based augmented reality (AR) startup Mira has raised $1.5 million in seed funding from will.i.am, Sequoia Capital, Salesforce CEO Marc Benioff, Jaunt VR founder Jens Christensen and others to a kind of Gear VR headset for iPhone-based AR. The company’s Mira Prism headset can now be pre-ordered for $99.
That’s significantly cheaper than AR headsets from Microsoft and others, for a reason: Mira Prism uses an iPhone to render AR games and experiences, similar to the way Samsung’s Gear VR headset is being powered by a phone that is inserted into the headset itself.
In Mira’s case, the phone renders AR graphics, and then mirrors them onto a translucent visor. The headset also comes with a wireless controller to play games and navigate through experiences, and Mira is using Unity’s video game development tools to give developers a way to easily build games and experiences for its
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