A humble teaspoon of Nutella got Melbourne’s cafe scene in a spin yesterday after reports a local pop-up was planning on offering $5 spoons of the hazelnut treat, but despite the outrage, experts say SMEs have plenty to learn from way desserts now go viral on social media.
Cafe lovers were appalled by the suggestion punters would hand over a five dollar note for a spoonful of “Naughty Nutella” or “Playful PB&J”, but it looks likely this phenomenon won’t actually be coming to the city any time soon.
The post first appeared on Melbourne Cool, a Facebook page that has previously featured suggestions of other hyper-Melbourne fare and was picked up by a number of media outlets, including Yahoo7 and Daily Mail.
However, there’s plenty of speculation that the pop-up store ‘Spoonful of Sugar’ doesn’t exist and the post was satirical. SmartCompany contacted Melbourne Cool but is yet to
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