Tiffany's 'Believe in Dreams' Campaign Targets Affluent Millennial Consumers #Entrepreneur @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Since taking the helm last year, Tiffany & Co. CEO Alessandro Bogliolo has steered the 181-year-old jeweler to attract younger shoppers. Initiatives have included adding “graffiti” on the flagship store as an act of “brandalism,” and a millennial-oriented marketing...

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Since taking the helm last year, Tiffany & Co. CEO Alessandro Bogliolo has steered the 181-year-old jeweler to attract younger shoppers. Initiatives have included adding “graffiti” on the flagship store as an act of “brandalism,” and a millennial-oriented marketing campaign called “Believe in Dreams” with Elle Fanning in a take-off on “Breakfast at Tiffany’s” set to …