Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup #Sales @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

“Measure what is measurable, and make measurable what is not so.”Galileo Galilei

Brands can be intangible. In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable.

In my years doing research …

John headshot