The best way to stand out at a trade show is to have a booth that is different, exciting and interesting! Having a unique experience is key. We picked out some brands who went above and beyond handing out free pens, and really impressed with their experiential trade show marketing.
1) Keeping it (Super)Cool
AFR Event Furnishings provides rental furniture and equipment for events. Rather than have a stationary exhibit of motionless furniture, they brought in SuperCool Creamery to make use of their rental equipment. The creamery creates ice cream right in front of audience members using a blast of liquid nitrogen! Here’s a quick demo of how they make their ice cream:
2) Feel the tire, be the tire.
Michelin wanted attendees to be able to feel the road and “be the tire” at the North American International Auto Show. They had an interactive that simulated
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