Tracking Incremental Reach Expands With ACR Data: FreeWheel’s Wallach – Beet.TV #Marketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

FreeWheel’s already formidable footprint in tracking video viewing across screens got a boost when it began to factor in smart-TV data from Inscape. And with TVSquared as a partner, campaign attribution and optimization can happen much sooner than has traditionally been the case.

“From a measurement perspective and understanding viewership and consumption, we are partnering with …