Travelaer's chief experience officer advocates constant testing #Marketing [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

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This is the latest in a series of articles spun out of tnoozLIVE@ITB, recorded live over three days at ITB Berlin this March. More clips and interviews to come here, as well as on our YouTube channel. As the Chief Experience Officer for Travelear, Mike Slone is a man on a mission – and...

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This is the latest in a series of articles spun out of tnoozLIVE@ITB, recorded live over three days at ITB Berlin this March. More clips and interviews to come here, as well as on our YouTube channel.

As the Chief Experience Officer for Travelear, Mike Slone is a man on a mission – and that mission is to try to convince the airlines it works to never …

He also believes that execs should maintain an interest in the customer’s digital experience on competitors’ websites.