Trends of 2019: Advertising [Video]

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The year in advertising kicked off with some hand-wringing around brand purpose, as Gillette got out of the traps early with an advertising storm, when it released its Best A Man Can Be ad, which addressed the idea of toxic masculine behaviour.

The spot, which featured a decidedly earnest tone, caused a backlash from the off, with critics from Piers Morgan to Mark Ritson decrying …

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