Triumph aims to promote sisterhood with global campaign #Business [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

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Triumph has launched a global campaign titled #TogetherWeTriumph, to empower and recognise sisterhood and togetherness, marking a new creative direction for the brand in 2018. #TogetherWeTriumph is a celebration of women all over the world, and is slated to run on TV, cinema, digital,...

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Triumph has launched a global campaign titled #TogetherWeTriumph, to empower and recognise sisterhood and togetherness, marking a new creative direction for the brand in 2018.

#TogetherWeTriumph is a celebration of women all over the world, and is slated to run on TV, cinema, digital, social, OOH …

The campaign emphasises empowerment and strength, and will be reflected through a series of “real life” moments where kindness and understanding shines through each of the short scenes.

According to Suzanne McKenna, head of brand, deliberately moving away from a product-centric campaign and having a digital and social focus allows Triumph to offer a “fresh perspective” when communicating to consumers across all channels. It also allows the brand to connect with consumers on a deeper level.

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